ALPENIQUE (“we,” “us,” or “our”) operates the website https://alpenique.com (the “Service”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We are committed to protecting your privacy and ensuring you have a positive experience on our website. This policy outlines how we collect, use, store, and protect your information in compliance with applicable US privacy laws.
Information We Collect
Information You Provide to Us
- Contact Information: Name, email address, and any other information you provide when contacting us through our contact forms or email
- Communication Data: Any messages, comments, or feedback you send to us
- Newsletter Subscriptions: Email address when you subscribe to our newsletter or updates
Information We Collect Automatically
- Usage Data: Information about how you access and use our website, including your IP address, browser type, operating system, access times, and pages viewed
- Device Information: Information about the device you use to access our Service, including hardware model, operating system version, and device identifiers
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities
Third-Party Information
- Analytics Data: We use third-party analytics services (such as Google Analytics) that may collect information about your use of our Service
- Affiliate Partner Data: When you click on affiliate links and make purchases, our affiliate partners may share certain transaction data with us
How We Use Your Information
We use the information we collect for the following purposes:
- To Provide and Maintain Our Service: Operating and maintaining our website and its functionality
- To Improve Our Service: Understanding how users interact with our website to improve content and user experience
- To Communicate With You: Responding to inquiries, sending newsletters, and providing customer support
- To Comply With Legal Obligations: Meeting legal requirements and protecting our legal rights
- For Marketing Purposes: Sending promotional emails and newsletters (with your consent)
- For Analytics: Understanding website traffic patterns and user behavior
Legal Basis for Processing (GDPR Compliance)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the specific information and the context in which we collect it:
- Consent: When you provide explicit consent for specific purposes
- Legitimate Interests: For our legitimate business interests, such as improving our services
- Legal Compliance: When required by law
Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:
Service Providers
We may share your information with third-party service providers who assist us in operating our website and conducting our business, including:
- Web Hosting Services: To host our website
- Email Service Providers: To send newsletters and communications
- Analytics Providers: Such as Google Analytics to understand website usage
- Content Delivery Networks: To improve website performance
Affiliate Partners
- Amazon Associates Program: As an Amazon Associate, we participate in the Amazon Associates Program. When you click on our affiliate links and make purchases, Amazon may collect information about your transaction
- Other Affiliate Programs: We may participate in other affiliate programs that collect transaction data
Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal requests, such as:
- Court orders or subpoenas
- Legal investigations
- Protection of our rights and safety
- Prevention of fraud or illegal activities
Cookies and Tracking Technologies
What Are Cookies
Cookies are small text files stored on your device when you visit our website. We use cookies to enhance your browsing experience and analyze website traffic.
Types of Cookies We Use
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors use our website
- Advertising Cookies: Used to deliver relevant advertisements and track affiliate conversions
- Preference Cookies: Remember your settings and preferences
Third-Party Cookies
We use third-party services that may place cookies on your device:
- Google Analytics: For website analytics
- Amazon Associates: For affiliate link tracking
- Social Media Plugins: If we include social sharing buttons
Managing Cookies
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
Third-Party Services
Google Analytics
We use Google Analytics to analyze website usage. Google Analytics collects information anonymously and reports website trends. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.
Amazon Associates Program
As participants in the Amazon Associates Program, we may earn commissions from qualifying purchases made through our affiliate links. Amazon may collect information about your browsing and purchasing behavior.
Social Media Integration
Our website may include social media features and widgets. These features may collect information about your IP address and browsing behavior and may set cookies.
Data Security
We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption: Using SSL encryption for data transmission
- Access Controls: Limiting access to personal information to authorized personnel only
- Regular Security Reviews: Conducting periodic security assessments
- Secure Hosting: Using reputable hosting providers with strong security measures
However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Contact Information: Retained until you request deletion or unsubscribe
- Analytics Data: Typically retained for 26 months (Google Analytics default)
- Communication Records: Retained for legitimate business purposes
Your Rights and Choices
Access and Control
You have the following rights regarding your personal information:
- Access: Request information about the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Portability: Request a copy of your data in a machine-readable format
- Objection: Object to our processing of your personal information
- Restriction: Request restriction of processing in certain circumstances
How to Exercise Your Rights
To exercise these rights, please contact us at hello@alpenique.com. We will respond to your request within a reasonable timeframe.
Email Communications
- Unsubscribe: You can unsubscribe from our newsletters at any time by clicking the unsubscribe link in our emails
- Email Preferences: Contact us to modify your email communication preferences
Children’s Privacy
Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.
California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
Right to Know
You have the right to request information about the categories and specific pieces of personal information we have collected about you.
Right to Delete
You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out
You have the right to opt-out of the sale of your personal information. Note: We do not sell personal information.
Non-Discrimination
We will not discriminate against you for exercising your CCPA rights.
To exercise these rights, please contact us at hello@alpenique.com.
International Data Transfers
If you are located outside the United States, please note that we may transfer your information to and process it in the United States, where data protection laws may differ from those in your country.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the “Last Updated” date
- Sending an email notification for significant changes (if we have your email address)
You are advised to review this Privacy Policy periodically for any changes.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: hello@alpenique.com
Website: https://alpenique.com
Compliance and Governing Law
This Privacy Policy is governed by the laws of the United States and the state in which our business is located. We comply with applicable federal and state privacy laws, including but not limited to:
- California Consumer Privacy Act (CCPA)
- CAN-SPAM Act
- Federal Trade Commission (FTC) guidelines
- Children’s Online Privacy Protection Act (COPPA)
This Privacy Policy was last updated on October 1, 2025. We encourage you to review this policy periodically to stay informed about how we protect your information.